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Privacy Policy

Effective Date: May 27, 2025

Introduction

Welcome to Clean Water Co.’s (“Clean Water Co.,” “we,” “us,” or “our”) Privacy Policy. This Privacy Policy describes how Clean Water Co. collects, uses, and discloses information about you, including the choices we offer with respect to that information, and applies to your use of any website, app, or other service where we may collect your information, including our Filter Change Text Program, Service Program, giveaways, and Generative AI Services (collectively, “Services”). For certain Services, there may be additional notices about information practices and choices. Please read those additional privacy disclosures to understand how they apply to you.

If you are a California resident, please see our California Privacy Notice provided pursuant to the California Consumer Privacy Act, as amended (“CCPA”), below, for more information about how we may collect, use, and disclose your Personal Information.

This Privacy Policy should be read in conjunction with Clean Water Co.’s Terms and Conditions, and any other policy, agreement, or terms that may affect your relationship with us. Please read this Privacy Policy and Terms and Conditions carefully before using our Services. By using our Services or otherwise providing Personal Information to us, you agree to our Terms and Conditions and consent to our data collection, use, and disclosure practices, and other activities as described in this Privacy Policy. If you do not agree, please discontinue use of the Services.

Table of Contents

Personal Information We Collect and Why We Collect It

“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household. Personal Information does not include information that is publicly available, de-identified, or aggregated.

The table below summarizes the types of Personal Information we may collect and why we may collect it. Clean Water Co. may use your Personal Information for any purposes not inconsistent with our statements under this Privacy Policy, or otherwise made by us in writing at the point of collection, and any purposes not prohibited by applicable law, including the purposes listed below.

Category of Personal Information Examples Purpose(s) for Collection
Contact Information and Identifiers Real name, account name, username, unique personal identifier, online identifier, IP address, email address, phone number, or other similar identifiers To allow you to participate in the features we offer, including our Filter Change Text Program, Service Program, and giveaways
To maintain your accounts with us
To communicate with you, including about our products, updates to our terms and policies, and to obtain your feedback
To send you marketing materials and advertisements
To recognize you when you use our Services
To show you relevant ads while you browse the internet or use social media
To send you relevant coupons, discounts, or promotions
Auditing, research, and analysis, to maintain and improve our Services, and for any other internal business purposes
To detect and prevent fraud against you and/or us
For potential litigation and other legal or regulatory requirements
Commercial Information Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies To allow you to participate in the features we offer, including our Service Program
To provide you with appropriate products and recommendations
To help you find relevant products more quickly
To tailor our communications to you
To provide customer service and support
To send you relevant coupons, discounts, or promotions
To improve our Services, and our products, marketing, and advertising
Auditing, research, and analysis, to maintain and improve our Services, and for any other internal business purposes
To detect and prevent fraud against you and/or us
Demographic Information Age and birth date To allow you to participate in the features we offer, including giveaways
To send you relevant marketing materials and advertisements
To tailor our communications to you
To improve our Services, and our products, marketing, and advertising
Auditing, research, and analysis, to maintain and improve our Services, and for any other internal business purposes
To detect and prevent fraud against you and/or us
For potential litigation and other legal and regulatory requirements
Internet or Other Electronic Network Activity Information Internet or other similar activity, browsing history, search history, information on a consumer’s interaction with a website, application logs, device data and registration, social media account information To allow you to participate in the features we offer
To provide you with appropriate products and recommendations
To help you find relevant products more quickly
To tailor our communications to you
To provide customer service and support
To send you relevant coupons, discounts, or promotions
To improve our Services and our products, marketing, and advertising
Auditing, research, and analysis, to maintain and improve our Services, and for any other internal business purposes
To detect and prevent fraud against you and/or us
Geolocation Data Your physical location based on information you provide directly or inferred from your IP address To allow you to participate in the features we offer
To send you relevant coupons, discounts, or promotions
Auditing, research, and analysis, to maintain and improve the Service, and for any other internal business purposes
Audiovisual Information Audio recordings of customer care calls, video, or similar information To provide you with customer service
To improve our products and Services
For litigation and other legal and regulatory requirements
Communications with Us The contents of your communications with us via phone, email, text message, chat, or other means (such as survey responses, product reviews, and comments on our blog and social media pages) To communicate with you about our products and Services, your orders, and to provide customer service and support
To improve our websites, apps, products, and marketing
To allow you to participate in our giveaways and Service Program
To detect and prevent fraud against you and/or us
For litigation and other legal and regulatory requirements
Inferences About You from Any Other Category of Information We Collect Information reflecting your preferences, characteristics, trends, or attitudes To provide you with appropriate products and recommendations
To improve our Services, and our products, marketing, and advertising
To provide you with a better website or app experience
Auditing, research, and analysis, to maintain and improve our Services, and for any other internal business purposes
To detect and prevent fraud against you and/or us

How We Collect Your Personal Information

We may collect your Personal Information through various means, including when you directly provide it to us and automatically through your use of our Services. We may also collect Personal Information about you from our vendors and from other parties. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use features of our Services.

Personal Information that You Provide

We may collect Personal Information about you directly from you when you:

  • Register or maintain an account with us
  • Enter search terms or provide other information through our Services
  • Subscribe to receive our notifications, including our Filter Change Text Program
  • Exchange communications with us by mail, email, phone, text, etc.
  • Post comments to our online communities
  • Obtain customer service or technical support
  • Participate in our giveaways or Service Program
  • Post reviews or other information about our products or Services
  • Connect with us via social media
  • Use our Generative AI Services

Personal Information Collected Automatically

Clean Water Co. and/or our vendors may also automatically collect certain information about you when you access or use the Service (“Usage Information”). Usage Information may include IP address, device identifier, browser type, operating system, information about your use of the Service, and data regarding network connected hardware (e.g., computer or mobile device), the domain name of the website that allowed you to navigate to our Services, search engines used, the length of time spent on our Services, the pages you looked at on our Services, the address (or “URL”) of the websites you visited before and after visiting our Services, the frequency of your visits to our Services, and certain other available information. The methods we use to collect Usage Information include:

  • Log Files: Log information is data about your use of our Services, such as IP address, browser type, internet service provider, referring/exit pages, operating system, date/time stamps, and related data, which may be collected and stored in log files.
  • Cookies: Cookies are small files that a website transfers to your device through a web browser that enable the site’s or a vendor’s systems to recognize your device and to collect certain information. We use session cookies, persistent cookies, and other tracking technologies to collect information about your interactions with our website, including information about your browsing behavior. Our website may also support third-party cookies for analytics and advertising purposes.
  • Web Beacons (“Tracking Pixels”): Web beacons/tracking pixels are small graphic images embedded in web pages and email messages which may be used to count the number of visitors to the Service, to place cookies, to monitor how users navigate the Service, and to count content and advertising views.
  • Embedded Scripts: An embedded script is website code that runs automatically when you load a webpage and is designed to collect information about your interactions with the webpage.
  • Location–Identifying Technologies: Geo-filtering and other location-aware technologies may make assumptions about your location from your IP address for purposes such as verifying your location or providing location-relevant content.
  • Device and Activity Monitoring: Technologies that monitor and may record your interactions with our Services, and/or collect and analyze information from your device, for purposes such as identification, security, fraud prevention, troubleshooting, tracking, and/or improving our Services.
  • Session Replay: In certain instances, we may collect information to help us analyze activity on our Services, our chat functionality, and mobile apps as applicable, through session replay technologies to help us understand and analyze how visitors use our Services.

Information We Collect from Other Sources

Clean Water Co. may also obtain information about you from other sources, including our vendors, business partners, resellers, and data brokers, some of which may sell the information to us. We may also obtain your Personal Information from our parent, subsidiary, and sister companies. We are not responsible for the privacy policies or privacy practices of other parties.

Information Collected from Generative AI Services

We may offer you the ability to interact with our Generative AI Services (“GAIS”). By using the GAIS, you are interacting with Clean Water Co.’s Generative AI platform and not a live person, and you are subject to Clean Water Co.’s general Terms and Conditions and this Privacy Policy. Do not provide confidential or proprietary information when using the GAIS. Use of the GAIS is for general information only; information, decisions, or advice provided by the GAIS or any materials retrieved therefrom have not been reviewed for content or accuracy. Please contact us at office@cleanwaterco.com with questions regarding the GAIS, using the subject line “GAIS Help”. Information you provide to the GAIS may be used to train the GAIS, and some technologies used on our website, including GAIS, allow us and our service providers to monitor and analyze how visitors use our website to better understand user behavior and improve our Services.

How We Disclose Personal Information

We may disclose your Personal Information for any purposes not inconsistent with this Privacy Policy, our written statements at the point of collection, or applicable law. In general, we disclose Personal Information as follows:

  • Within our group of companies, including with our affiliates, subsidiaries, locations, brands, etc.
  • With our agents, vendors, consultants, and other business providers to provide their services to us, such as customer service, payment processing, or analytics.
  • With other parties for co-marketing purposes, to improve our products and Services, or to provide you with other products and Services that may interest you.
  • With our advertising partners for the purposes of ad targeting, remarketing, and customized advertising content.
  • As necessary, to comply with legal processes, respond to government requests, enforce our Terms and Conditions, protect our operations, or pursue legal remedies.
  • With our insurers and professional advisers for managing risks or defending against legal claims.
  • With other businesses in connection with any reorganization, acquisition, merger, sale, or other disposition of our business, assets, or stock.

Social Features on Our Service

Certain functionalities on our Services permit interactions that you initiate between our Services and certain other services, such as social networks (“Social Features”). Examples include “liking” or “sharing” Clean Water Co.’s content or connecting our Services to a social media service. If you use Social Features, information you post or provide access to may be publicly displayed by the social media service. Both Clean Water Co. and the social media service may have access to certain information about you and your use of the Services and any social media service.

Analytics

Our website uses analytics technology provided by our vendors to understand how users interact with the site, improve our web experience, and better market our products. These analytics services use cookies and other tracking technologies to collect information about how you use the Service. Personal Information collected by these analytics services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these providers on servers in the U.S. or elsewhere.

Your Choices About Tracking & Communications

Cookies and Tracking Technologies

Cookies may generally be disabled or removed by tools available as part of most commercial browsers. Please review your browser’s Help menu for instructions, or visit www.allaboutcookies.org for more information. Note that disabling all cookies may prevent some features of our Services from functioning properly.

Do Not Track Signals

Your browser settings may allow you to transmit a “Do Not Track” signal. Currently, we do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser.

Analytics and Advertising Technologies

You may opt out of some interest-based advertising through the Digital Advertising Alliance’s (DAA) Self-Regulatory Program at https://www.aboutads.info/choices or the Network Advertising Initiative (NAI) at https://www.networkadvertising.org/choices. Opting out means those members should no longer deliver certain interest-based advertising, but you may still receive other targeted ads. For Google Analytics, visit https://tools.google.com/dlpage/gaoptout to opt out. You can also adjust or reset advertising identifiers on your mobile device in the device settings (e.g., iOS: Settings > Privacy > Advertising > Reset Advertising Identifier; Android: Google settings > Ads > Reset advertising ID).

Email Communications

You may unsubscribe from our marketing email communications by clicking the “unsubscribe” link in our commercial emails or by emailing us at office@cleanwaterco.com. Unsubscribing will not affect the level or quality of service we provide.

Text/SMS Messages

You may opt in to receiving text messages and alerts, such as through our Filter Change Text Program. We may send texts regarding your account, products, promotions, fraud prevention, or purchase issues. You consent to receive up to thirty (30) promotional Program texts per month, plus additional non-promotional texts (e.g., responses to HELP requests). Standard text messaging charges may apply. You may opt out by texting “STOP” to (800) 402-4857 or contacting us at office@cleanwaterco.com.  No further messages will be sent after opt out.

Security & Passwords

We take commercially reasonable measures to protect Personal Information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, transmission via the internet and electronic storage are not completely secure, and Clean Water Co. cannot guarantee the security of your Personal Information. You are responsible for maintaining the secrecy of any credentials used to access your account with us. If you suspect any unauthorized activity, please report it to us immediately at office@cleanwaterco.com.

Age Restrictions

Our Services are intended for adults. If you are under eighteen (18) years of age, you are not permitted to use our Services and should not send any Personal Information to us. Clean Water Co. does not knowingly collect Personal Information as defined by the Children’s Online Privacy Protection Act (“COPPA”). If we learn that we collected Personal Information in a manner not permitted by COPPA, we will dispose of that information in accordance with applicable laws. If you are a parent or guardian, and believe your child under fourteen (14) has provided us with Personal Information, please contact us at privacy@cleanwaterco.com.

Data Retention

We will store your Personal Information for no longer than necessary for the performance of our obligations, to achieve the purposes for which the Personal Information was collected, or as required by law. To determine the retention period, we consider the amount, sensitivity, and purpose of the data, potential risks, and legal requirements. Unless otherwise required by law, at the end of the retention period, we will remove, anonymize, de-identify, or aggregate Personal Information where legally applicable.

California Privacy Notice

This California Law provides notice under the CCPA and supplements our Privacy Policy. It does not apply to job applicants or employees; contact us for relevant notices if applicable.

Sales and Sharing of Personal Information

Although we do not sell Personal Information for money, some disclosures for advertising may be considered “sales” or “sharing” under California law. We may disclose the following categories for cross-context behavioral advertising or “sell” or “share” as defined under California law:

    • Identifiers
    • Personal Information described in Cal. Civ. Code § 1798.80(e)
    • Sites: Internet or other electronic network activity information

Services: Geolocation Data

 

Categories of Third Parties to which Information was disclosed, sold, or shared:

    • Advertising companies
    • Analytics services
    • Social networks

 

Purposes for Selling/Sharing:

  • For marketing, advertising, analytics, or similar purposes
  • To show you relevant ads while you browse or use social media

 

We do not have actual knowledge that we sell or share the Personal Information of consumers under fifteen (16) years of age.

Submitting Requests Relating to Your Personal Information

If you are a California resident, you have the right to submit requests to:

  • Right to Know: Know what Personal Information we have collected, including categories, purposes, sources, recipients, and specific pieces.
  • Right to Delete: Request deletion of Personal Information we collected, subject to exceptions.
  • Right to Correct: Request correction of inaccurate information.
  • Right to Opt-Out: Opt out of the sale or sharing of Personal Information for advertising. Email privacy@cleanwaterco.com.
  • Right to Limit: We do not collect, use, or disclose sensitive Personal Information for purposes requiring this right under the CCPA.
  • Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.

To submit a request, email privacy@cleanwaterco.com or call (800) 402-4857. You will need to provide 2–3 pieces of Personal Information for verification. Authorized agents may make requests, but you must still verify your identity with us.

California “Privacy Rights”: We do not share Personal Information with advertisers or third parties for their own direct marketing purposes. Californians may request information about our compliance by contacting us at privacy@cleanwaterco.com.

Other State Privacy Rights

If you are a resident of a state with privacy laws (e.g., Colorado Privacy Act), you may have the following rights:

  • Right to Access and Data Portability: Confirm whether we process your data, access it, and obtain a portable copy.
  • Right to Correct: Request correction of inaccuracies.
  • Right to Delete: Request deletion of your data, subject to exceptions.
  • Right to Opt-Out: Opt out of targeted advertising, data sales, or profiling for significant decisions. Email privacy@cleanwaterco.com.
  • Right to Appeal: Appeal denied requests by emailing privacy@cleanwaterco.com or calling (800) 402-4857.

To exercise these rights, email privacy@cleanwaterco.com or call (800) 402-4857. We will authenticate your identity before processing.

International Transfers

We are a U.S.-based company and provide our Services subject to U.S. law. We may transfer information to our affiliates, vendors, and business partners in other countries, subject to applicable laws. Other countries may not provide the same privacy protections as the U.S. or your country of residence. By using our Services, you consent to the transfer, processing, and storage of your information in these jurisdictions.

Changes to the Privacy Policy

We reserve the right to amend this Privacy Policy at any time to reflect technological advancements, legal changes, or business practices, subject to applicable law. Changes will be reflected in the effective date at the top of this Privacy Policy. Your continued use of the Services after changes constitutes acceptance, so please check this Privacy Policy periodically for updates.

Contact Us

If you have any questions about this Privacy Policy, please contact Clean Water Co. via email at privacy@cleanwaterco.com, by calling us toll-free at (800) 402-4857, or by mail at:

Clean Water Co.
4759 Town Center Dr
Colorado Springs, CO 80916
USA

© 2025 Clean Water Co. All Rights Reserved.

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